Alt text which are found in the alt portion of image tag allows you to add a short descriptor of the image, whether its a photograph, a navigational element or some other useful image or graphic. Alt text allows you to describe to users who hover their mouse over an image what theyre seeing, but for SEO, Services, it also gives the search engine more information than the images file name might. Optimizing image alt text is a part of any effective on-site SEO campaign, and in this article, well give you some tips on how to optimize alt texts to make them more useful and effective.
First, if there is text in your image, make sure your alt text matches it precisely. If its a one-word image such as menu item, for example, you would include this word in your alt text, as well as possibly a short description of the menu item. This gives the search engine some idea as to what that element is all about.
Secondly, for pictures and other descriptive images, you want at most a sentence describing what users can see in that picture, and again, it has to match what the picture actually is. Googles crawlers cant see images, but humans can, and if one of Googles engineers see that youre filling your image alt tags with irrelevant information, it could raise red flags.
Finally, not every image has to have an alt text in it. You wouldnt add alt text to transparent spacer images used to align other elements of a page together, for example, but you would add alt text to all important and…